The PIMS Principle: Linking Strategy to Performance

isbn	:	0029044308
Title	:	The PIMS Principle: Linking Strategy to Performance
Author	:	Robert D. Buzzell

Since 1972 the PIMS (Profit Impact of Market Strategy) Program, working with an extraordinary data base of 450 companies and 3,000 business units, has developed a set of principles for business strategy so effective and consistent that they must now be considered part of the basic education of managers in a free-enterprise system. In this important new book, authors Buzzell and Gale summarize and explain PIMS methodology and applications in by far the most comprehensive and penetrating look at PIMS yet published, to help managers understand and predict how strategic choices and market conditioclick here to download